When e-commerce specialists come up with new and creative ideas for driving converting traffic to a website, they often roll their eyes and wonder, “Why didn’t I think of that sooner?”However, for those that don’t let their lives revolve around an e-commerce site, the answers aren’t always so clear and up front. There are several basic strategies that a site owner should always look at from an e-commerce standpoint. Both new and old sites often suffer from a lack of these strategies, so if you feel out of the loop, don’t worry; you’re not alone.
The faster the checkout, the better; for those that have often wondered why people fall off within the shopping cart area, a majority of the reason lies in the fact that users have to conquer several pages of information before clicking that confirmation button. Focus on driving down the steps that it takes for a user to complete a purchase. One-step checkout pages are all the rage these days.
If you’ve ever wondered how your competition got their price so low, it’s because they get a great deal on the things they sell. They get the great deal because they sold lots of product. They sold lots of product because their price was so low. This infinite circle is a tricky one to master. Inevitably, a majority of big businesses started out as small businesses that offered their products for little margin to make more in the future. It’s an early sacrifice, but one that’s an unfortunate truth in e-commerce. Push harder in the beginning and you’ll be well rewarded in the future.
For the e-commerce site owner that sees a lot of bounces on product pages, there needs to be a point at which the content on your site is carefully examined. Users want a lot of information and they want it fast. The more emailing and requesting of customer service they need to do, the faster they’ll fall off your site. Provide as much information as possible on all products. Additionally, the more unique information you can provide, the better you’ll look in the eyes of a search engine.